Key items spill from unzipped backpacks

Those items, in no particular order, are social networking and the media’s business side. Martha Stone’s article on the perils of backpack journalism more closely aligns with my perspective of the truth, but it still misses two critical points, as does the first article. Neither mentions social networks, which can connect readers to the people who develop news content. And journalists can produce the finest coverage in the world, but if no one can see it or buy it, who cares? The media must fuse readers with content and figure out how to turn a better profit online.