Design -Jennifer Elston

 Design is an important aspect to any form of media.  The story may be rich and compelling, but without good design, few readers will be drawn in to it.  When I think of design, I think of the layout presentation, the colors/font used, number and placement of images and text and accessibility.   Design is every bit as important as a compelling lead because it is needed to draw the eye of the consumer.  When an organization changes and modernizes their site or publication, it can be difficult for the consumer to adapt.  For instance, when facebook recently changed the site's design again, there were many groups made to get the old version back.  Companies should keep this in mind when making changes to avoid losing customers (especially paying customers).

My favorite news site is BBC (in fact, it is my home page).  This is because I like the design elements of this site.  The consumer can choose the colors, font, and stories that are easily accessible to them.  The design is modern, yet not showy or obnoxious.  It is obviously a news  site, but is craftily made so that every generation can find the site accessible.