The most important thing in making a web page seems to be to make it professional looking so that viewers will see it as a credible source of information. Each bad design offense takes away from the overall credibility of the site. Something as simple as all-caps text, unncessary line breaks, or bad spelling and grammar can make a big difference. Likewise, a link that doesn't work, or using straight quotes in a graphic, or making the viewer scroll sideways could make the viewer second guess your professionalism.
These readings offer valuable information to keep in mind. I didn't realize that it's bad to even have a centered title and flush left text. Everything should have the same alignment. As far as proximity, if two items are close they appear to have a relationship. It is important not to orphan items or make them have inappropriate relationships that don't make sense. Repetition is key to consistency. It seems to be one of the most important things as far as unifying your website and making strong web pages. Contrast pulls your eyes in and makes you move them around the page. A focal point is also key. Something needs to be the boss. Size can help make this clear, with all other things subordinate to the focal point.
The checklist at the end of Chapter 6 and the "so-much-better" checklist at the end of Chapter 8 are great to focus on when making your page. The "not-so-good" checklist at the end of Chapter 8 is also perfect for making sure you avoid the negatives for your pages.
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