When writing for a visual medium, it is important to always think about what images you are going to use to match your words. The images take precedence in a visual medium and the words are just there to add clarification or to back those images up. It is important to be concise in your writing since the focus is on the images. People will all too easily zone out if narration and sound bites go on for too long. Language should grab attention and be easy to understand and the images must relate to what the reporter is saying.
Shook gives a blueprint of what your package should look like. He says that it is first important to find the focus of your story. From there you can write your studio lead-in and the package lead. At first I was confused about the difference between the lead-in and the lead. I know that the studio needs a lead-in before the package starts, but I believe that you need to be careful so that your studio lead-in and package lead are not too repetitive. They should both convey the central thought of the story, but they also need to be distinct from one another. This part of writing the package seems like a great challenge.
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