writing for a visual medium

Shook's "Writing the Package," was very helpful in explaining the breakdown of how to write, capture, and prepare for a visual story.  It is important to think of every little detail.  The process might have to be rushed sometimes depending on the story and your job, but if you miss detail it could lead to a poor story.  I like how he explained hte studio lead-in--it shouldn't be an intro to the story about to come, it should be instant intrusive, a dive right into the story.  Afterall, you aren't given much time to tell the story, so you must make hte most of it.

Also, "visual proof" is essential to the story as a whole.  This story relies on the visual, with words to explain and back up what the audience is seeing. The end is especially important.  It should be a visual, if possible, one that you picked out at the beginning when you arrived on scene and that you are working toward as an ending goal.  It should be an obvious end to the story.

Finally, I know I need to work on my planning before I hit the scene.  Shook talks about how you should have a storyboard or ideas about the way the story will be organized, but should always be prepared to have your organizational method or your ideas change on the scene.  Having an idea set in stone before you arrive on scene can lead to laziness.