Be Succinct!

I was intrigued by the idea of conveying a story in a word. I know for myself i could use help in "distilling down the issue." I thought that this is the essence of what we do. KISS applies here. You do want to keep it simple; you want to make it easy to understand; you want to give people time to think about what you're saying. This is what we strive to do. This is what we should do.