When writing for a visual medium, as opposed to a textual medium, there are some things that a journalist must keep in mind. Journalists must have a more conversational tone that has energy and engages the viewer. The writer must consider the audience of a visual package. Most audiences interested in TV news don't like to read the news, so words should be kept short. Introductions for different people in the video are not necessary if they are written at the bottom of the screen. Each clip shown should be kept fairly short because video is all about moving images. Journalists for visual medium must be conscious that the viewer only has one chance to absorb their story (unless they have Tivo), unlike a written story where readers can reference back if they are confused. Everything must be very clear and visually rich.
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