Writing for a Visual Medium By: Lindsey Weygandt

The style used when writing for a visual medium is very unique. The reporter must successfully combine visuals and audio in order to tell a coherent story. The text must flow in a story format, and have a recognizable beginning, middle, and end. The lead-in is a vital part of the audio report because it must capture the audience so that the viewer does not become disinterested. When writing for a story package, the reporter must initially dissect the video, and choose a focus for the piece. It is important to maintain a general theme for the story, and to pick three to four focus points to elaborate on.  Next, the reporter is going to want to look over the gathered video footage, and look for places where text would help to effectively advance the story visuals. Stories that utilize audio and visual mediums can provide the audience with captivating and stimulating news.