I came across a story on cnn.com about primatologist Jane Goodall and her efforts to educate young people about environmental issues that could plague the planet. I found the story interesting because I looked at it with the mindset of a journalist, instead of a news consumer. The package had a natural sound open with Goodall hooting and hollering like a monkey. If Jane Goodall was mentioned in a print story, the reader may recall her experiences with monkeys or they may not. This was a broadcast story and an image of Goodall talking like a monkey is more effective than just calling her a primatologist. The video then mentions she is speaking to the future of the country and those she believes can help the planet. In a print story the writer would then mention one of the people in the audience and then use a quote from them. This story showed b-roll of those that attended the conference and said that Goodall “found interest wherever she goes” while showing the girl in the upcoming sound bite actively listening and smiling.
The biggest difference in how this story would look in print vs. broadcast is format and use of natural sound. The reporter realized that natural sound would make the story more compelling and used it to benefit the story.
http://www.cnn.com/video/#/video/international/2009/03/08/coren.eco.jane.goodall.cnn
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